HbbTV Association releases targeted advertising specification

HbbTV Association releases targeted advertising specification

HbbTV Association releases targeted advertising specification

The HbbTV Association released the HbbTV specification for targeted advertising (HbbTV-TA). The landmark move will set a standard for broadcasters and the advertising industry to create new business models and generate new revenue sources by making use of targeted advertising opportunities which have so far been largely restricted to the advertising market on the internet or OTT/streaming services.

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